Making scroll-stopping, conversion boosting creatives for this holiday season

cover
icon Branding
icon 3 mins

Set Your Creatives up for Success This Holiday Season

As soon as November hits, those spooky skeletons and ghosts on everyone's front lawns start turning into pinecones, ornaments and bright lights. If you’ve been around your neighborhood long enough, you already know which houses are competing for having the best Christmas decoration on your street.

Every holiday presents them an opportunity to stand out from their competitors. Some houses look out of control, but others do it really well.

You can’t just throw in decorations together and expect results, just like in business. If you want your holiday creatives to stand out this season, you need to come up with a plan.

Keeping up With the Trends

Whether you have a lot of competition or not, you need to stay ahead and pay attention to what they’re doing. By staying up to date, you can better anticipate the type of content your target audience is looking for.

You can use Adspy to find competitors on Facebook and Instagram, see the performance of their ads, and monitor feedback from real comments.

You can also use the Facebook Ads Library to see what kind of ads your competitors are currently running, what the new creative trends are, what works and what doesn’t.

Outlining Your Plan

After hours of researching and brainstorming, you can start creating a visual plan to keep yourself organized and focused. At Amasa, we love making content and we create tons of it every day! So how do we keep ourselves organized for each task?

We outline our goals, angles, hooks and target in a creative brick to make sure we get it down to every detail.

Here is a simple Content Planning Template you can use to get organized for your campaigns so you don't have to start from scratch every time. By utilizing a planning template, it's hard to miss any task!

Creating the Creative

If you want people to interact with your ad, you have to stop people from scrolling through their feeds with a colorful holiday-themed creative. Facebook algorithm also prefers videos so it’s important to use motion whenever possible. Adding lightweight motion is a simple way to turn static images into videos.

Take advantage of people’s natural attraction to bright images by adding text on your images like call-to-action or your holiday deals. Consumers are looking for deals during this time of the year, so show them!

Need Help With Your Holiday Creatives?

To chat more about how to make the best use of your creative ads this holiday season, shoot us an email at [email protected]!